In the first instance, Bailey is a family business which upholds the standards and values of the family which runs the company. As a stockholding wholesaler of light sources, luminaires and accessories, Bailey mainly supplies professional electrical wholesalers in Europe.
Alongside Bailey's products, the company's service, wide range, data management and flexibility are also very important. The slogan “It's not just our lamps which are special” is extremely apt. As well as electrical wholesalers, Bailey also supplies (fellow) dealers and OEMs (Original Equipment Manufacturers), light fitting manufacturers and machine builders etc.
Bailey's official name is Bailey Electric & Electronics B.V. Even when Bailey was set up back in 1985, the vision of founder Aart Aaldijk Senior already far exceeded the import and export of the miniature lamps he started out with. The resounding name Bailey stems from the in-laws of Aart Aaldijk Sr., whose roots lie in Suriname and the Caribbean region.
Bailey was also known as BE&E at the time and mainly sold to fellow dealers, manufacturers, machine builders, railway companies and the army.
Today, Bailey is run by the 2nd generation of the Aaldijk-Bailey family.
Bailey believes in the power of choice. As a result, over the years it has built up a huge database (over 45,000 article numbers) and range to maximise the chances of its clients finding a specific product or an alternative to this product. In addition, Bailey has always invested in data systems (currently known as Product Information Management systems) in order to make this product information available to its clients as quickly and clearly as possible. It is this combination of stock, a wide range, good data and data management which makes Bailey the ideal partner for professional wholesalers.
Bailey naturally works in accordance with the ETIM standard and supplies the data for the 2BA platform for its own brand and various others.
Bailey's range is characterised by several principles:
• We start where others have not even begun • We carry on where others stop • We enter niche markets which are not interesting enough or are too specific for others
The majority of Bailey's product range consists of its own products which are partly marketed under the brand Bailey Lights. To supplement its service and range, Bailey works in close collaboration with brand suppliers which sell specific products or which only sell directly to the market in standard packages, whereas customers can buy from Bailey in small quantities.